Zeichenfläche_250pxneg.png

AVENTHO GmbH 

Eupener Str. 124

50933 Köln

T +49 221 42 32 25 60

kontakt@aventho.de

CMO.com - THE CHIEF MARKETING TECHNOLOGIST: NECESSARY OR LUXURY?

30.11.2015

The marketing technologist is seen as a top player in a company because he combines creative and technological skills what makes him to a CMO-CIO-Hybrid. The CMOs of the future are required to have these skills because chief marketing technologists must create an agile environment that can respond not only to the fast changes in technology but also cover customer's wants and needs. So, they will help to bridge the gap between technology management and marketing. Besides, they also have the leading role in the implementation of new technologies helping customers to connect with business.


This dynamic environment of technological strategy and operations could be supervised by the chief marketing technologist. However, up to date many companies are focused more on traditional industries and a chief technologist is a luxury only a few organizations can currently justify…

 

Read the full article here.

 

Auf LinkedIn posten
Please reload

Empfohlene Einträge

CDPs: Sieben Lösungen vorgestellt. Von Amperity bis Zylotech.

10.04.2019

1/10
Please reload

Aktuelle Einträge

Please reload