The CMOs grow their influence by bringing data-driven insights to all enterprise decisions. Enhanced transparency of the digital channels and the increased velocity of new product innovation forces Marketing to be 'a perpetual innovation machine'.
The number of different C-suite roles - chief customer officer, chief experience officer, chief client officer, or chief digital officer - requires complex steering across organisation with each of them holding a piece of marketing in their hands. 'CMOs must integrate these silos – geographical, product or function – by thinking holistically about the enterprise’s value proposition'.
Keep reading on: What Does The CEO Expect Of The CMO.