3 Min.Interne Agenturen auf dem Vormarsch: Werbetreibende suchen das NaheliegendeForrester empfiehlt CMOs offen, ihre digitalen Fähigkeiten zurück ins Haus zu holen.
1 Min.HBR.org - 2.930% mehr Sales Leads durch künstliche IntelligenzHarley-Davidson New York schafft den Quantensprung durch 'Albert'. Asaf Jacobis Verkaufsagentur hat das unmögliche möglich gemacht.
1 Min.CMO.com - THE CHIEF MARKETING TECHNOLOGIST: NECESSARY OR LUXURY?The marketing technologist is seen as a top player in a company because he combines creative and technological skills what makes him to a CM
1 Min.HBR - DO CMOs REALLY ADD VALUE? RESEARCH SAYS YES'Companies with a CMO perform 15% better, on average, than companies without one.' is the result of a research on 155 publicly trade
1 Min.Forbes - What Does The CEO Expect Of The CMO When It Comes To Delivering On The Change Agenda?The CMOs grow their influence by bringing data-driven insights to all enterprise decisions. Enhanced transparency of the digital channels an
1 Min.IBM - THE CHANGING WORLD OF THE CMOChief Marketing Officers are becoming more powerful and their tasks are changing. This is the result of the IBM study after interviewing 524