CMO.com - THE CHIEF MARKETING TECHNOLOGIST: NECESSARY OR LUXURY?
The marketing technologist is seen as a top player in a company because he combines creative and technological skills what makes him to a CMO-CIO-Hybrid. The CMOs of the future are required to have these skills because chief marketing technologists must create an agile environment that can respond not only to the fast changes in technology but also cover customer's wants and needs. So, they will help to bridge the gap between technology management and marketing. Besides, they also have the leading role in the implementation of new technologies helping customers to connect with business.
This dynamic environment of technological strategy and operations could be supervised by the chief marketing technologist. However, up to date many companies are focused more on traditional industries and a chief technologist is a luxury only a few organizations can currently justify…
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